A wonderful sentiment that rings hollow after only cursory consideration. Let's take this from the top.
What message is this visual device trying to send?
1. Those kids do not have enough food. Those chubby women have too much food.
2. Those women should give $ to those children instead of buying so many toys for their kids.
3. We should all be grateful we aren't starving African children and bitch a little less about stuff.
Seems to make sense, right? But African children with painfully swollen bellies and brain damage are not caused by overweight, slightly crazed looking mothers buying toys.
What would be more appropriate here is a strong condemnation of deforestation, slash and burn cattle farming and poor agricultural practices like improper grazing and mono-culture that deplete fertility and/or cause desertification. We could see a picture of Wall Street commodity traders inflating the prices of grain in order to make very rich people richer. Or we could see western governments supporting brutal and corrupt African regimes in order to curtail China's resource ambitions. Unlike the poorly coiffed, LL bean big shirt consumer brigade pictured above, these factors all tip quite precipitously towards direct causation.
These women could send their annual toy budget to an aid organization but these children aren't starving for lack of $, they are starving because of bad weather, bad soil, commodity price inflation and war, factors pretty much beyond the reach of the average female Toys R Us shopper. Juxtaposing a picture of some spiritually challenged wonk from the IMF or World Bank or some ConAgra douchebag whose policies actually cause this kind of shit might be harder to understand but it would be far more accurate.
I can't help but get a slight wagging finger feeling from this too, like I'm being directed to not feel bad about the American middle/working class' plight. Though the average American has access to plenty of calories they are only one paycheck, one job loss, or one illness away from being homeless. And that cart has maybe $150 worth of stuff in it (it's all box) which is no great shakes when you're spending $2K a month just between your mortgage and your health insurance. So, in addition to being a bad example of cause and effect, this visual unfairly gives the impression of vast squandered resources, engenders a self-hate that is unearned and makes snooty face at anyone fussing about wage stagnation and unemployment.
Arguing for systemic fairness goes much further towards helping these children than sending money to Unicef and certainly effects positive change more than feeling bad about Christmas shopping*. You don't have to be starving and walking around in dirty underwear to be morally entitled to advocate loudly for systemic fairness. Honestly, once you're at that point you wouldn’t be very good at it, anyway.
*the waffle riot people are excluded from this pardon.